Ever wonder which stores have the best Black Friday deals? Now you can finally know.
There are many stores that have deals but the best ones are JCPenney, Macy’s, Belk, Kohl’s, Target, BJ’s, Best Buy, Amazon, Walmart, and Dell. JCPenney will provide the largest average Black Friday discounts on its merchandise, with an average markdown of 59.1%, followed by Macy’s, with a typical cut of 58.2%, and as much as 85% on certain items. The store’s best deals by far are on jewelry, which will be 65.9% off, on average, an analysis by WalletHub found.
Here are the retailers ranked by average discount, according to WalletHub’s analysis, which examined 3,500 products listed in the stores’ 2023 Black Friday ads. The 13 retailers included national online and brick-and-mortar companies, such as Amazon, Walmart, Dell, JCPenney, Macy’s, Costco and Home Depot. However, it noted that Amazon didn’t provide all the information it requested, and so some deals weren’t included in their calculations.
This year, many retailers have opted to release several rounds of markdowns throughout the month of November, changing their Black Friday deals on a weekly basis. All Black Friday data collected for this analysis are current as of November 14, 2023.
Best Places to Shop on Black Friday – WalletHub
New report shows data about which retailers will offer the biggest Black Friday discounts this year
